A website that's built to code, not just built to launch.
Custom WordPress sites engineered for contractors, landscapers, and service businesses who need a site that loads fast, ranks well, and doesn't fall over the week after launch.
Four ways I help your site do its job
No page-builder spaghetti, no bloated plugin stacks. Every build starts from what your business actually needs a site to do.
Custom Builds
Theme development and custom post-type systems, built with Pods or ACF around how your business actually operates — not a template you have to work around.
Plugin Development
Bespoke functionality when off-the-shelf plugins don't fit: quote calculators, project galleries, booking flows, member portals.
Performance & SEO
Core Web Vitals tuning, image pipelines, caching, and technical SEO — so the site is fast enough and findable enough to actually bring in work.
Care Plans
Ongoing updates, backups, uptime monitoring, and small content changes, so nothing breaks quietly while you're busy running the business.
Five steps. No surprises.
Every project follows the same sequence, so you always know what's next and what it depends on.
Survey
A discovery call and an honest audit of your current site, competitors, and what's actually costing you leads.
Blueprint
Sitemap, wireframes, and a content plan — agreed before a single line of code gets written.
Build
Development happens on a private staging link, with weekly check-ins so you're never wondering what's going on.
Inspection
Cross-device QA, plus a speed and accessibility pass before anything goes near your live domain.
Handover
Launch, a walkthrough training session, and a 30-day support window to catch anything that shakes loose.
Built for businesses that work with their hands
A few representative projects — the kind of site that needs to hold up on a job site phone, not just a designer's monitor.
Cornerstone Stoneworks
A project-archive system with filterable galleries, so 15 years of stonework finally has a home online.
Bedrock Heating & Air
Replaced a slow, drag-and-drop builder site with a custom-coded build and an online booking flow.
Northline Electric
A quote-request tool that routes by service area and job type, cutting down on back-and-forth calls.
Owners first, developers second
“Our new site paid for itself in the first month. Calls went up, and I stopped worrying about it going down.”
“Finally someone who explained WordPress like I was a person, not a fellow developer.”
“He rebuilt our booking flow and our no-show rate dropped by half within a season.”
Straightforward pricing, built to scale with you
Every package includes a mobile-first build, on-page SEO basics, and a support window after launch. Custom scopes are quoted after the survey call.
Foundation
A clean, fast starter site for businesses that just need to be found and trusted online.
- Up to 6 pages
- Mobile-first custom design
- Basic on-page SEO setup
- Contact & quote form
- 30-day support window
Framework
For businesses that need real structure — service areas, project galleries, and lead capture that works.
- Everything in Foundation
- Custom post-type system (Pods)
- Booking or quote-request tooling
- Blog & content setup
- 90-day support window
Custom
Complex builds: e-commerce, member portals, bespoke plugins, or an ongoing care plan.
- Everything in Framework
- Custom plugin development
- WooCommerce or portal builds
- Migration from an existing site
- Ongoing monthly care plan
Questions worth answering upfront
How long does a typical build take?
Do you work with existing WordPress sites?
What do I need to provide to get started?
Do you offer ongoing maintenance after launch?
What if I already have a designer or brand guide?
Let's build something that holds up.
A free 20-minute site audit — no pitch, just a plain-English rundown of what's working on your current site and what's costing you leads.